Aurelija
Bulaukaite
Aurelija Bulaukaite is a contemporary artist based in Vilnius, Lithuania. She holds both a BA and MA in Fine Arts from the Vilnius Academy of Arts. Her multifaceted practice spans painting, sculpture, performance, and the cultivated persona of a social media influencer, forming a nuanced critique of contemporary femininity, digital culture, and the commodification of beauty.
Over the past five years, Bulaukaite has developed a distinctive painterly language characterised by bold chromatic palettes and fractured, dynamic forms – an aesthetic drawn from her engagement with the digital and the algorithmic structures that shape our lived realities. Parallel to her studio work, she has constructed an online alter ego: an impeccably groomed influencer whose lifestyle orbits around rigorous beauty regimens, cosmetic enhancement, and aspirational self-presentation. With her flawless makeup, carefully curated wardrobe, disciplined wellness routines, and enviable network of high-achieving peers, Bulaukaite’s persona performs the ideals of a hyper-aestheticized existence with unsettling precision.
This online presence serves as a critical lens on the impossible beauty standards imposed on women in an era of ubiquitous self-surveillance – a liminal space between radiant self-care and compulsive self-erasure, between empowerment and submission to a homogenised ideal.
In her current body of work, Bulaukaite continues to interrogate these tensions, drawing from her ongoing ‘plastic surgery journey’ campaign, where her digital persona offers empowering affirmations that believe the deeper paradox of liberation through conformity. Through this work, she probes the complexities of post-internet identity and the evolving relationship between authenticity, appearance, and agency.
Increasingly, Bulaukaite’s artistic inquiry has expanded to encompass notions of sustainability, with a growing emphasis on eco-conscious design and material innovation. Whether through sculptural forms that incorporate environmentally responsible processes or conceptual explorations of ‘green’ beauty and wellness, she examines how aesthetic desire might intersect with ethical living.
BULAUKAITE@ICLOUD.COM
